May 25, 2021

4 Reasons to Hire a Product Photographer

Have you ever thought about hiring a product photographer?

 

Statistics show that people will pay attention to posts that include a photo or video more than ones that are just text. Now when it comes to Instagram, at least for me, photos that are curated stand out to me the most.

 

Yoga small shop hired a product photographer.

Beads: Bodhi Artistry

 

1. Curated images and consistency

These images are meant to spark the attention of your audience. You want to your ideal clients and audience to really see what you have to offer.

Baby product photographer with a baby book.

Baby book: Polka Dot Print Shop

 

2. Lifestyle images are key

Every time I go looking for a certain product that I am wanting, I want to see it in use. When scrolling through Amazon, when I see images that are just a white background and no other details, I tend to avoid it. These images are also a great way to show your audience how to use a product in a visual way.

 

Neck wrap: Moments and Me

 

3. Not everyone has an artistic eye…

…or the equipment to execute their vision. When you hire a product photographer, you are believing in their talent and expertise that they have trained for. With the help of your vision and ideas, your photographer will bring it to life. Practice makes perfect and let’s be honest, you as a small business may not have the time to work on those skills.

 

Baby cuddling up with a swaddle for a product photographer.

Swaddle: Dolly Lana

 

4. Brand recognition

A product photographer is hired to capture your product in its entirety. The products that we photograph are a direct representation of you and your brand. When someone sees these photos, they will be able to see a little about you, your business, and what your brand stands for.

 

Has any of this spoken to you or sparked any ideas? If you are ready to book your own product session, head over to my products site and inquire today! For all things products, make sure to follow along on Instagram!

 

LoveHeld ring slings are perfect for new mommas.

Ring sling: Love Held

Earrings: By Indie Etc

Recipe box and cards: Paper Sushi

Bebe book: Truly Amor

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